Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for. — Brittany Kaiser Copy Share Image
The use of data for political purposes wasn't invented by Cambridge Analytica. — Brittany Kaiser Copy Share Image
In order to create predictive algorithms, you need to have a training set. So, that training set is created through our quantitative surveys. Those… — Brittany Kaiser Copy Share Image
Every time you work on a political campaign, half the people hate you. That's how it is. — Brittany Kaiser Copy Share Image
I was like: the narrative should be that the work that we did was never paid for so Leave.E.U., by not registering that we… — Brittany Kaiser Copy Share Image
Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were… — Brittany Kaiser Copy Share Image
I wouldn't call myself a commitment-phobe, but someone who really likes to try everything to the point of wanting to do short-term projects, just… — Brittany Kaiser Copy Share Image
I've always had one completely nonaltruistic goal, which is to go to every country in the world. — Brittany Kaiser Copy Share Image
What if in a permission-based structure, you could decide if you wanted to provide value to advertisers or to political groups? Or, for instance,… — Brittany Kaiser Copy Share Image
The bigger a data set that you have, the more polls, the more surveys that you have that people undertake, the more accurate your… — Brittany Kaiser Copy Share Image
I felt like I'd spent many years making excuses for my executives and making excuses for political candidates I was representing and their views,… — Brittany Kaiser Copy Share Image
