Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can… — Simon Mainwaring Copy Share Image
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to… — Simon Mainwaring Copy Share Image
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing… — Simon Mainwaring Copy Share Image
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. — Simon Mainwaring Copy Share Image
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies.… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke,… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way… — Simon Mainwaring Copy Share Image
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands… — Simon Mainwaring Copy Share Image
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a… — Simon Mainwaring Copy Share Image
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best… — Simon Mainwaring Copy Share Image
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go… — Simon Mainwaring Copy Share Image
And if you look at the reality in the United States, where you have more than 40 million people below the poverty… — Simon Mainwaring Copy Share Image
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share
Social media is not about the exploitation of technology but service to community. — Simon Mainwaring Copy Share
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government… — Simon Mainwaring Copy Share
