There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. — Morris Hite Copy Share Image
The ultimate test of a finished account executive is his ability to write a sound marketing plan. — Morris Hite Copy Share Image
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a… — Morris Hite Copy Share Image
Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has… — Morris Hite Copy Share Image
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without… — Morris Hite Copy Share Image
If you have a good selling idea, your secretary can write your ad for you. — Morris Hite Copy Share Image
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I… — Morris Hite Copy Share Image
Advertising moves people toward goods; merchandising moves goods toward people. — Morris Hite Copy Share Image
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is… — Morris Hite Copy Share Image
Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great women have… — Morris Hite Copy Share Image
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it… — Morris Hite Copy Share Image
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the… — Morris Hite Copy Share Image
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. — Morris Hite Copy Share Image
