Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers… — Steve Rubel Copy Share Image
People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. — Jim Sterne Copy Share Image
