Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture,… — Richard Branson Copy Share Image
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better. — Al Ries Copy Share Image
I think that's when you get into trouble when a shop or like a big department store does a ton of Pride… — Megan Stalter Copy Share Image
Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested… — Debbie Millman Copy Share Image
Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to. — Bobby Berk Copy Share Image
“Retailers want brands to be interchangeable and thus substitutable; otherwise, they are weakened in negotiations if the brand is so unique and… — Greg Thain Copy Share Image
