I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience. — Chris Meledandri Copy Share Image
This phenomenon with Betty White is so wonderfully amazing. In a world where ageism runs rampant, out of left field, all of a sudden,… — Chris Meledandri Copy Share Image
I have been very fortunate since 'Ice Age' to make movies that somehow charm audiences. I think that the key to it for me… — Chris Meledandri Copy Share Image
Embrace risk. The driving force behind our economic model at Illumination Mac Guff is designed to preserve the opportunity to take risk. Subvert the… — Chris Meledandri Copy Share Image
If you are not breaking rules and you are not taking risks, you are not going to end up with movies where there is… — Chris Meledandri Copy Share Image
Ted Geisel was trying to make a statement about awareness and personal responsibility. He was very clear about that. But the ideas and themes… — Chris Meledandri Copy Share Image
My faith in my filmmaking changed on the heels of 'Titan.' It allowed me to pursue things that I previously would have questioned. — Chris Meledandri Copy Share Image
I was pulled out of school for every moratorium day and every rally for a left-wing candidate... from Ed Koch in his heyday to… — Chris Meledandri Copy Share Image
You have to love Dr. Seuss to take on the responsibility of conveying his work in animation or any medium. — Chris Meledandri Copy Share Image
Owning pets is as close to a universal phenomenon as, I think, anything. — Chris Meledandri Copy Share Image
I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a… — Chris Meledandri Copy Share Image
What I worry about the most is the competition for young eyeballs. We have so many other competing forms of media. I don't take… — Chris Meledandri Copy Share Image
