“Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly. Master storytellers know how to squeeze life out of the least of things, while poor storytellers reduce the… — Robert McKee Copy Share Image
Story isn't a flight from reality but a vehicle that carries us on our search for reality, — Robert McKee Copy Share Image
Don't be didactic - don't write about poverty. Write about poor people. When you dramatize their lives and let life and characters be your… — Robert McKee Copy Share Image
Talent without craft is like fuel without an engine, it burns wildly but accomplishes nothing. — Robert McKee Copy Share Image
“If the story you're telling, is the story you're telling, you're in deep shit.” — Robert McKee Copy Share Image
Classical design is a mirror of the human mind. It's how we see the world. — Robert McKee Copy Share Image
To get the truth, you want to get your own heart to pound while you write. — Robert McKee Copy Share Image
What happens is fact, not truth. Truth is what we think about what happens. — Robert McKee Copy Share Image
The universal erosion of values has lead to the universal erosion of story. — Robert McKee Copy Share Image
In a world of lies and liars, an honest work of art is always an act of social responsibility. — Robert McKee Copy Share Image
Good story' means something worth telling that the world wants to hear. Finding this is your lonely task...But the love of a good story,… — Robert McKee Copy Share Image
