The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy.… — Gordon Bethune Copy Share Image
There are a lot of parallels between what we're doing and an expensive watch. It's very complex, has a lot of parts… — Gordon Bethune Copy Share Image
It's difficult to have everybody like everything you do. I don't know anybody that's perfect and doesn't have a zit somewhere. — Gordon Bethune Copy Share Image
Grounding airplanes to cover your butt would never have let Orville or Wilbur change the world. We would still be spending weeks to cross… — Gordon Bethune Copy Share Image
It's not a testosterone-driven industry any longer. Success is making money, not in the size of the airline. — Gordon Bethune Copy Share Image
I don't think JetBlue has a better chance of being profitable than 100 other predecessors with new airplanes, new employees, low fares, all touchy-feely… — Gordon Bethune Copy Share Image
But I like to think that a lot of managers and executives trying to solve problems miss the forest for the trees by forgetting… — Gordon Bethune Copy Share Image
It's the old adage: You can make a pizza so cheap, nobody will eat it. You can make an airline so cheap, nobody will… — Gordon Bethune Copy Share Image
In airplanes you have a choice between chocolate and vanilla. One year could be vanilla or it could be chocolate. I don't attach any… — Gordon Bethune Copy Share Image
You don't lie to your own doctor. You don't lie to your own attorney, and you don't lie to your employees. — Gordon Bethune Copy Share Image
I just want to be able to get on an airplane and enjoy myself in Disneyland, not sit there worrying about all these assassins. — Gordon Bethune Copy Share Image
Every pilot thinks they're the best pilot in the world. I think I'm the best pilot. — Gordon Bethune Copy Share Image
