“Someday someone is going to create a stir by proposing a radical new tool for the study of people. It will be called the face-value technique. It will be based on the premise that people often do what they do… — William H. Whyte Jr Copy Share Image
“Someday someone is going to create a stir by proposing a radical new tool for the study of people. It will be called the… — William H. Whyte Jr Copy Share Image
“...the spectacle of people following current custom for lack of will or imagination to do anything else is hardly a new failing.” — William H. Whyte Jr Copy Share Image
“The same man who will quote from Benjamin Franklin on thrift for the house organ would be horrified if consumers took these maxims to… — William H. Whyte Jr Copy Share Image
