“There are, however, even more serious ramifications. High-tech innovation and marketing expertise are two cornerstones of the U.S. strategy for global competitiveness. We will never have the lowest cost of labor or raw materials, so we must continue to exploit… — Geoffrey A. Moore Copy Share Image
“There are two keys to this entire sequence. The first is knocking over the head pin, taking the beachhead, crossing the chasm (and chaining… — Geoffrey A. Moore Copy Share
“To get an early market started requires an entrepreneurial company with a breakthrough technology product that enables a new and compelling application, a technology… — Geoffrey A. Moore Copy Share
“There are, however, even more serious ramifications. High-tech innovation and marketing expertise are two cornerstones of the U.S. strategy for global competitiveness. We will… — Geoffrey A. Moore Copy Share
“As soon as the numbers get up in a chart - or better yet, a graph - as soon as they thus become blessed… — Geoffrey A. Moore Copy Share
“The winning strategy does not just change as we move from stage to stage, it actually reverses the prior strategy.” — Geoffrey A. Moore Copy Share
“Indeed, a truly predatory type of investor - sometimes referred to as a vulture capitalist - looks to use the chasm period of struggle… — Geoffrey A. Moore Copy Share
“One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during… — Geoffrey A. Moore Copy Share
“Segways are a classic example of this phenomenon. You've seen them on occasion in malls or in airports, looking something like an old-fashioned lawn… — Geoffrey A. Moore Copy Share
“Oh, to be sure, there are the get-rich dreams that float in and out of idle conversation. But there are much headier rewards closer… — Geoffrey A. Moore Copy Share
“The number-one corporate objective, when crossing the chasm, is to secure a distribution channel into the mainstream market, one with which the pragmatist customer… — Geoffrey A. Moore Copy Share
