I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of… — Michael J. Silverstein Copy Share Image
Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and… — Kevin Roberts Copy Share Image
“The key to a competitive edge in a market-oriented industry is to understand consumers’ buying decisions better than the competition, and to… — Greg Thain Copy Share Image
You can understand so much about how consumers perceive a brand by analyzing their spontaneous, subconscious responses. — Rana el Kaliouby Copy Share Image
