“The only two approaches to dealing with uncertainty are design and default. When you operate by default, your biology, which is wired for comfort, wins out and you almost always end up squarely in the gray zone.” — Todd Henry Copy Share Image
“The world is so full of ambiguity and uncertainty that the design attitude of exploring and prototyping multiple possibilities is most likely to lead to a powerful new business model.” — Alexander Osterwalder Copy Share Image
