“[A TV commercial] crossed my desk in 1986. It came with a press release boasting about an enormous production budget employed in service of what it termed a communications “breakthrough”. The secret of this particular breakthrough was the science of… — Bob Garfield Copy Share
Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in… — Bob Garfield Copy Share Image
“[A TV commercial] crossed my desk in 1986. It came with a press release boasting about an enormous production budget employed in service of what it termed a communications “breakthrough”. The secret of this particular breakthrough was the science of semiotics — i.e., conveying meaning via powerful symbols imbued with significance far beyond their literal interpretation. It’s the sort of… — Bob Garfield Copy Share
I can hardly believe that I even know this, but I am aware that Noah Webster's original dictionary, apart from being the first truly American lexicography, was a kind of line in the sand. It claimed a very discrete, American form of the English language, explicitly to compare it to the English of our erstwhile colonial masters who had been… — Bob Garfield Copy Share
Chain letters are the postal equivalent of intestinal flu: you get it and pass it along to your friends. — Bob Garfield Copy Share Image
What happens when you combine blogs, Google and millions of dissatisfied customers? An e-mob. — Bob Garfield Copy Share Image
