Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware… — Jonathan Ive Copy Share Image
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making… — Jonathan Ive Copy Share Image
There's no learning without trying lots of ideas and failing lots of times. — Jonathan Ive Copy Share Image
It's very easy to make something that is new. So we are trying to make things that are better. — Jonathan Ive Copy Share Image
We try to solve very complicated problems without letting people know how complicated the problem was. — Jonathan Ive Copy Share Image
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if… — Jonathan Ive Copy Share Image
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number… — Jonathan Ive Copy Share Image
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking… — Jonathan Ive Copy Share Image
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think… — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us… — Jonathan Ive Copy Share Image
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks… — Jonathan Ive Copy Share
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. — Jonathan Ive Copy Share
