“When the poor at the BOP are treated as consumers, they can reap the benefits of respect, choice, and self-esteem and have an opportunity to climb out of the poverty trap.” — C.K. Prahalad Copy Share Image
“C. K. Prahalad ". . .he may well be the most influential thinker on business strategy today." BusinessWeek” — C.K. Prahalad Copy Share Image
“I have no doubt that the elimination of poverty and deprivation is possible by 2020.” — C.K. Prahalad Copy Share Image
“When the poor at the BOP are treated as consumers, they can reap the benefits of respect, choice, and self-esteem and have an opportunity… — C.K. Prahalad Copy Share Image
“The services offered by eSeva allow citizens to experience streamlined services, not just once in their lifetimes (as in buying or selling land and… — C.K. Prahalad Copy Share Image
“The problem of poverty must force us to innovate, not claim "rights to impose our solutions.” — C.K. Prahalad Copy Share Image
“cases certainly can be found of large firms and multinational corporations (MNCs) that may have undermined the efforts of the poor to build their… — C.K. Prahalad Copy Share Image
“When the poor are converted into consumers, they get more than access to products and services. They acquire the dignity of attention and choices… — C.K. Prahalad Copy Share Image
