“It was then I realized that I do give a shit about Apple—I started it and it is a good thing to… — Walter Isaacson Copy Share Image
“Sculley began to believe that Jobs’s mercurial personality and erratic treatment of people were rooted deep in his psychological makeup, perhaps the… — Walter Isaacson Copy Share Image
“Tribble said that Jobs would not accept any contrary facts. “The best way to describe the situation is a term from Star… — Walter Isaacson Copy Share Image
“He was incredibly phony, a complete poseur... He pretended to be interested in technology, but he wasn't. He was a marketing guy,… — Walter Isaacson Copy Share Image
“In all of his products, technology would be married to great design, elegance, human touches and even romance.” — Walter Isaacson Copy Share Image
I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning,… — Walter Isaacson Copy Share Image
Most of the collaborations of technology were done by teams...Collaboration is key to creativity — Walter Isaacson Copy Share Image
You and I love understanding American Revolution, but let's also understand the digital revolution, because that makes us more comfortable with our… — Walter Isaacson Copy Share Image
“Steve. PAUL REINHOLD JOBS. Wisconsin-born Coast Guard seaman who, with his wife, Clara, adopted Steve in 1955. REED JOBS. Oldest child of… — Walter Isaacson Copy Share Image
“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . .… — Walter Isaacson Copy Share Image
“Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away,… — Walter Isaacson Copy Share Image
I actually think Bill Gates is conventionally smarter, even though it's a dumb word, but mental processing power - I've watched him… — Walter Isaacson Copy Share Image
Jobs has within him sort of this conflict, but he doesn't quite see it as a conflict between being hippie-ish and anti-materialistic… — Walter Isaacson Copy Share Image
“Apple’s graphical user interface. Just as Jobs was being eased out of Apple in 1985, John Sculley had struck a surrender deal:… — Walter Isaacson Copy Share Image
“Jobs’s obstinacy lasted for nine months after his October 2003 diagnosis. Part of it was the product of the dark side of… — Walter Isaacson Copy Share Image
“In classic Steve fashion, he would agree to something, but it would never happen,” said Lack. “He would set you up and… — Walter Isaacson Copy Share Image
“Nevertheless, by dint of his personality and controlling instincts, Jobs was soon playing a stronger role. He spewed out a stream of… — Walter Isaacson Copy Share Image
“Jobs obsessed over every aspect of the new building, from the overall concept to the tiniest detail regarding materials and construction. "Steve… — Walter Isaacson Copy Share Image
“More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. With… — Walter Isaacson Copy Share Image
“Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on… — Walter Isaacson Copy Share Image
“When Jobs was losing his footing at Apple in the summer of 1985, he went for a walk with Alan Kay, who… — Walter Isaacson Copy Share Image
“As it turned out, Microsoft wasn’t able to get Windows 1.0 ready for shipping until the fall of 1985. Even then, it… — Walter Isaacson Copy Share Image
“The best thing ever to happen to Steve is when we fired him, told him to get lost,” Arthur Rock later said.… — Walter Isaacson Copy Share Image
“For his thirtieth and fortieth birthdays, Jobs had celebrated with the stars of Silicon Valley and other assorted celebrities. But when he… — Walter Isaacson Copy Share Image
I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you… — Walter Isaacson Copy Share Image
“The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and… — Walter Isaacson Copy Share Image
“if you didn't voice your opinion, [Steve Jobs] would mow you down," said Cook. "He takes contrary positions to create more discussion,… — Walter Isaacson Copy Share Image
“I wanted to buy it because I was really into computer graphics,” Jobs recalled. “I realized they were way ahead of others… — Walter Isaacson Copy Share Image
“Jobs had always been an extremely opinionated eater, with a tendency to instantly judge any food as either fantastic or terrible. He… — Walter Isaacson Copy Share Image
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company,… — Walter Isaacson Copy Share Image
“Tim Cook When Steve Jobs returned to Apple and produced the “Think Different” ads and the iMac in his first year, it… — Walter Isaacson Copy Share Image
“Although Jobs later said that he was not plotting to take over Apple at the time, Ellison thought it was inevitable. "… — Walter Isaacson Copy Share Image
“More than that, the iPod became the essence of everything Apple was destined to be: poetry connected to engineering, arts and creativity… — Walter Isaacson Copy Share Image
“Apple went public the morning of December 12, 1980. By then the bankers had priced the stock at $ 22 a share.… — Walter Isaacson Copy Share Image
“Not since the original Mac had a clarity of product vision so propelled a company into the future. " If anybody was… — Walter Isaacson Copy Share Image
Ed Woolard, his mentor on the Apple board, pressed Jobs for more than two years to drop the interim in front of… — Walter Isaacson Copy Share Image
“It was yet another example of Jobs consciously positioning himself at the intersection of the arts and technology. In all of his… — Walter Isaacson Copy Share Image
“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at… — Walter Isaacson Copy Share Image
“Hertzfeld replied that he needed a couple more days to finish the Apple II product he was in the middle of. “What’s… — Walter Isaacson Copy Share Image
“the Macintosh lacked a fan, another example of Jobs’s dogmatic stubbornness. Fans, he felt, detracted from the calm of a computer. This… — Walter Isaacson Copy Share Image
“he never finished any of the works he began because, so sublime was his idea of art, he saw faults even in the things… — Walter Isaacson Copy Share
He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made… — Walter Isaacson Copy Share
But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened… — Walter Isaacson Copy Share
“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions.… — Walter Isaacson Copy Share
“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity… — Walter Isaacson Copy Share
“You have to remain critically vigilant.” Question every premise, challenge conventional wisdom, and never accept the truth of something merely because everyone else views… — Walter Isaacson Copy Share
“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High,… — Walter Isaacson Copy Share
“The last time there was this much excitement about a tablet, it had some commandments written on it.” — Walter Isaacson Copy Share
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have… — Walter Isaacson Copy Share
“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other… — Walter Isaacson Copy Share
“CEO Gil Amelio stumbled. Ellison may have been baffled when Jobs insisted that he was not motivated by money, but it was partly true.… — Walter Isaacson Copy Share
“Once a year Jobs took his most valuable employees on a retreat, which he called " The Top 100." They were picked based on… — Walter Isaacson Copy Share
“An object will display the greatest difference of light and shade when it is seen in the strongest light. . . . But this… — Walter Isaacson Copy Share