He said, 'From then on, I realized that I was not just abandoned. I was chosen. I was special.' And I think… — Walter Isaacson Copy Share Image
“Yet Jobs knew that he could manipulate Sculley by encouraging his belief that they were so alike. And the more he manipulated… — Walter Isaacson Copy Share Image
“A few days after he unveiled the iPad in January 2010, Jobs held a “town hall” meeting with employees at Apple’s campus.” — Walter Isaacson Copy Share Image
“Met Jobs at Atari, became first partner with Jobs and Wozniak at fledgling Apple, but unwisely decided to forgo his equity stake.” — Walter Isaacson Copy Share Image
“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur… — Walter Isaacson Copy Share Image
“Jobs could be charming to people he hated just as easily as he could be insulting to people he liked.” — Walter Isaacson Copy Share Image
“So Jobs and his team became excited about the prospect of building a phone that they would want to use. “That’s the… — Walter Isaacson Copy Share Image
Without Steve Jobs, you would have well-designed computers, probably open and not integrated, but they wouldn't have sex appeal, they wouldn't have… — Walter Isaacson Copy Share Image
“The iMac went on sale in August 1998 for $1,299. It sold 278,000 units in its first six weeks, and would sell… — Walter Isaacson Copy Share Image
More generally, I made an effort to leave out things that weren't relevant to the main narrative themes of the book, namely… — Walter Isaacson Copy Share Image
I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun,… — Walter Isaacson Copy Share Image
“Steve created the only lifestyle brand in the tech industry,” Larry Ellison said. “There are cars people are proud to have—Porsche, Ferrari,… — Walter Isaacson Copy Share Image
“He told her, somewhat emotionally, that he wished she could have seen him when he was managing a Mediterranean restaurant north of… — Walter Isaacson Copy Share Image
“Ever since Apple's first brochure proclaimed "Simplicity is the ultimate sophistication," Jobs had aimed for the simplicity that comes from conquering complexities,… — Walter Isaacson Copy Share Image
On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done.… — Walter Isaacson Copy Share Image
“as to the current or future directions of Apple’s product designs, nor do other design firms we might deal with, so it… — Walter Isaacson Copy Share Image
“When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations:… — Walter Isaacson Copy Share Image
“The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could… — Walter Isaacson Copy Share Image
“Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover -… — Walter Isaacson Copy Share Image
“The thing that struck me was his intensity. Whatever he was interested in he would generally carry to an irrational extreme." Jobs… — Walter Isaacson Copy Share Image
“Jobs liked to tell the story- and he did so to his team that day- about how everything that he had done… — Walter Isaacson Copy Share Image
“The key venue for freewheeling discourse was the Monday morning executive team gathering, which started at 9 and went for three or… — Walter Isaacson Copy Share Image
“Years later, on a Steve Jobs discussion board on the website Gawker, the following tale appeared from someone who had worked at… — Walter Isaacson Copy Share Image
“On its first over was the famous picture of Earth taken from space; its subtitle was "Access to Tools." The underlying philosophy… — Walter Isaacson Copy Share Image
“Despite his new fame and fortune, he still fancied himself a child of the counterculture. On a visit to a Stanford class,… — Walter Isaacson Copy Share Image
“Was [Steve Jobs] smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical.… — Walter Isaacson Copy Share Image
“Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with… — Walter Isaacson Copy Share Image
“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless… — Walter Isaacson Copy Share Image
“The last time there was this much excitement about a tablet, it had some commandments written on it.” — Walter Isaacson Copy Share Image
“Perhaps the oddest meeting was when Dr. Dre came to visit Jobs at Apple headquarters. Jobs loved the Beatles” — Walter Isaacson Copy Share Image
“Wozniak began to rankle at Jobs’s style. “Steve was too tough on people. I wanted our company to feel like a family… — Walter Isaacson Copy Share Image
Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of… — Walter Isaacson Copy Share Image
“We need to be the company that manages your relationship with the cloud—streams your music and videos from the cloud, stores your… — Walter Isaacson Copy Share Image
“He told us to go back to the roots of the original 1984 Macintosh, an all-in-one consumer appliance,” recalled Schiller. “That meant… — Walter Isaacson Copy Share Image
“told me, that the Apple logo was an homage to Alan Turing, the British computer pioneer who broke the” — Walter Isaacson Copy Share Image
“I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you… — Walter Isaacson Copy Share Image
“Jobs’s overwrought reaction was understandable. Sculley had once been a father figure to him. So had Mike Markkula. So had Arthur Rock.… — Walter Isaacson Copy Share Image
“the beginning of 2002 Apple faced a challenge. The seamless connection between your iPod, iTunes software, and computer made it easy to… — Walter Isaacson Copy Share Image
“Sealing the Microsoft deal by phone with Gates: “Bill, thank you for your support of this company. I think the world’s a… — Walter Isaacson Copy Share Image
“Every time I’d design something great, Steve would find a way to make money for us,” said Wozniak.” — Walter Isaacson Copy Share Image
“he never finished any of the works he began because, so sublime was his idea of art, he saw faults even in the things… — Walter Isaacson Copy Share
He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made… — Walter Isaacson Copy Share
But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened… — Walter Isaacson Copy Share
“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions.… — Walter Isaacson Copy Share
“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity… — Walter Isaacson Copy Share
“You have to remain critically vigilant.” Question every premise, challenge conventional wisdom, and never accept the truth of something merely because everyone else views… — Walter Isaacson Copy Share
“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High,… — Walter Isaacson Copy Share
“The last time there was this much excitement about a tablet, it had some commandments written on it.” — Walter Isaacson Copy Share
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have… — Walter Isaacson Copy Share
“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other… — Walter Isaacson Copy Share
“CEO Gil Amelio stumbled. Ellison may have been baffled when Jobs insisted that he was not motivated by money, but it was partly true.… — Walter Isaacson Copy Share
“Once a year Jobs took his most valuable employees on a retreat, which he called " The Top 100." They were picked based on… — Walter Isaacson Copy Share
“An object will display the greatest difference of light and shade when it is seen in the strongest light. . . . But this… — Walter Isaacson Copy Share
![“Was [Steve Jobs] smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. [...] Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead. Steve Jobs thus became the greatest business executive…” quote by Walter Isaacson](https://sms4smile.com/quotes/i/b41/walter-isaacson-384_apple_was-steve-jobs-smart-no-not-exceptionall_3230565.jpg)
