“Jobs could be charming to people he hated just as easily as he could be insulting to people he liked.” — Walter Isaacson Copy Share Image
“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur… — Walter Isaacson Copy Share Image
“system. Jobs was furious that Google had decided to compete with Apple in the phone business. “We did not enter the search… — Walter Isaacson Copy Share Image
“producing technology requires intuition and creativity, and how producing something artistic takes real discipline. Jobs” — Walter Isaacson Copy Share Image
Steve Jobs was never going to let Flash on any Apple product again like that after in 1997 - he's got a… — Walter Isaacson Copy Share Image
“In other words, the idea for the iPad actually came before, and helped to shape, the birth of the iPhone. ” — Walter Isaacson Copy Share Image
“Steve's sales pitch on the NeXT operating system was dazzling," according to Amelio. " He praised the virtues and strengths as though… — Walter Isaacson Copy Share Image
“tangerine clam, and a professional desktop computer that suggested a Zen ice cube. Like bell-bottoms that turn up in the” — Walter Isaacson Copy Share Image
“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . .… — Walter Isaacson Copy Share Image
“People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The… — Walter Isaacson Copy Share Image
“Jobs was a strong-willed, elitist artist who didn't want his creations mutated inauspiciously by unworthy programmers. To him it would be as… — Walter Isaacson Copy Share Image
“As a result, the process of designing a product at Apple was integrally related to how it would be engineered and manufactured.… — Walter Isaacson Copy Share Image
“Hertzfeld recalled that Gates just sat there coolly, looking at Steve in the eye, before hurling back, in his squeaky voice, what… — Walter Isaacson Copy Share Image
“love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he… — Walter Isaacson Copy Share Image
for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s… — Walter Isaacson Copy Share Image
Yeah, I think that his great creation was not any one product but a company in which creativity was connected to great… — Walter Isaacson Copy Share Image
“After the settlement Jobs continued to court Esslinger until the designer decided to wind down his contract with Apple. That allowed frogdesign… — Walter Isaacson Copy Share Image
“When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations:… — Walter Isaacson Copy Share Image
“They were still walking and talking when the stores opened at 10, and they went into Eddie Bauer. It had an entrance… — Walter Isaacson Copy Share Image
“Jobs also used the meetings to enforce focus. At Robert Friedland's farm, his job had been to prune the apple trees so… — Walter Isaacson Copy Share Image
“Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now.… — Walter Isaacson Copy Share Image
“The day that Levy got his press preview of the iPod, he happened to be meeting Bill Gates at a dinner, and… — Walter Isaacson Copy Share Image
“For his thirtieth and fortieth birthdays, Jobs had celebrated with the stars of Silicon Valley and other assorted celebrities. But when he… — Walter Isaacson Copy Share Image
“When Jobs was losing his footing at Apple in the summer of 1985, he went for a walk with Alan Kay, who… — Walter Isaacson Copy Share Image
“Was [Steve Jobs] smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical.… — Walter Isaacson Copy Share Image
“Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with… — Walter Isaacson Copy Share Image
“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter… — Walter Isaacson Copy Share Image
“the beginning of 2002 Apple faced a challenge. The seamless connection between your iPod, iTunes software, and computer made it easy to… — Walter Isaacson Copy Share Image
“Jobs’s overwrought reaction was understandable. Sculley had once been a father figure to him. So had Mike Markkula. So had Arthur Rock.… — Walter Isaacson Copy Share Image
Most of the collaborations of technology were done by teams...Collaboration is key to creativity — Walter Isaacson Copy Share Image
I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning,… — Walter Isaacson Copy Share Image
“In all of his products, technology would be married to great design, elegance, human touches and even romance.” — Walter Isaacson Copy Share Image
“He was incredibly phony, a complete poseur... He pretended to be interested in technology, but he wasn't. He was a marketing guy,… — Walter Isaacson Copy Share Image
I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you… — Walter Isaacson Copy Share Image
You and I love understanding American Revolution, but let's also understand the digital revolution, because that makes us more comfortable with our… — Walter Isaacson Copy Share Image
“Sealing the Microsoft deal by phone with Gates: “Bill, thank you for your support of this company. I think the world’s a… — Walter Isaacson Copy Share Image
“Sculley began to believe that Jobs’s mercurial personality and erratic treatment of people were rooted deep in his psychological makeup, perhaps the… — Walter Isaacson Copy Share Image
“Every time I’d design something great, Steve would find a way to make money for us,” said Wozniak.” — Walter Isaacson Copy Share Image
“It was then I realized that I do give a shit about Apple—I started it and it is a good thing to… — Walter Isaacson Copy Share Image
“Tribble said that Jobs would not accept any contrary facts. “The best way to describe the situation is a term from Star… — Walter Isaacson Copy Share Image
“he never finished any of the works he began because, so sublime was his idea of art, he saw faults even in the things… — Walter Isaacson Copy Share
He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made… — Walter Isaacson Copy Share
But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened… — Walter Isaacson Copy Share
“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions.… — Walter Isaacson Copy Share
“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity… — Walter Isaacson Copy Share
“You have to remain critically vigilant.” Question every premise, challenge conventional wisdom, and never accept the truth of something merely because everyone else views… — Walter Isaacson Copy Share
“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High,… — Walter Isaacson Copy Share
“The last time there was this much excitement about a tablet, it had some commandments written on it.” — Walter Isaacson Copy Share
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have… — Walter Isaacson Copy Share
“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other… — Walter Isaacson Copy Share
“CEO Gil Amelio stumbled. Ellison may have been baffled when Jobs insisted that he was not motivated by money, but it was partly true.… — Walter Isaacson Copy Share
“Once a year Jobs took his most valuable employees on a retreat, which he called " The Top 100." They were picked based on… — Walter Isaacson Copy Share
“An object will display the greatest difference of light and shade when it is seen in the strongest light. . . . But this… — Walter Isaacson Copy Share
![“Was [Steve Jobs] smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. [...] Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead. Steve Jobs thus became the greatest business executive…” quote by Walter Isaacson](https://sms4smile.com/quotes/i/b41/walter-isaacson-384_apple_was-steve-jobs-smart-no-not-exceptionall_3230565.jpg)
