I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative. — Ekta Kapoor Copy Share Image
I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it. — Ekta Kapoor Copy Share Image
Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and… — Ekta Kapoor Copy Share Image
My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my… — Ekta Kapoor Copy Share Image
It is very difficult for an actor to replace another actor who has already created an image. — Ekta Kapoor Copy Share Image
I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around. — Ekta Kapoor Copy Share Image
The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels. — Ekta Kapoor Copy Share Image
I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story. — Ekta Kapoor Copy Share Image
My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my… — Ekta Kapoor Copy Share Image
I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger. — Ekta Kapoor Copy Share Image
