It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to… — Bob Lutz Copy Share Image
Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence. — Bob Lutz Copy Share Image
With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When… — Bob Lutz Copy Share Image
The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious. — Bob Lutz Copy Share Image
Being able to ‘think out of the box’ presupposes you were able to think in it. — Bob Lutz Copy Share Image
Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it… — Bob Lutz Copy Share Image
In the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody, — Bob Lutz Copy Share Image
Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments… — Bob Lutz Copy Share Image
There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today. — Bob Lutz Copy Share Image
What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or… — Bob Lutz Copy Share Image
I think either party would have seen the wisdom in bailing out the American automobile industry, because one job in ten in the United… — Bob Lutz Copy Share Image
![“Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments in only small sizes.” quote by Bob Lutz](https://sms4smile.com/quotes/img-quotes/ed4/bob-lutz-29227_car_forcing-automakers-to-sell-smaller-cars_1024652.jpg)
