No publication is a staple of life. It's not bread and water. You have to make it noteworthy in people's minds and even in their hands as they're holding it. — Timothy White Copy Share Image
No publication is a staple of life. It's not bread and water. You have to make it noteworthy in people's minds and even in… — Timothy White Copy Share Image
The nature of the task needs to be renewed so people just don't feel that all the hard work is in the same groove… — Timothy White Copy Share Image
You need to have a redesign because familiarity breeds a kind of complacency. — Timothy White Copy Share Image
I think in conventional magazine wisdom, you need to have a redesign every decade or so. — Timothy White Copy Share Image
