You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. — Julian Treasure Copy Share Image
A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound.… — Julian Treasure Copy Share Image
We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6 for your… — Julian Treasure Copy Share Image
People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds… — Julian Treasure Copy Share Image
In the U.K., architects train for five years, and they spend one day on sound. — Julian Treasure Copy Share Image
You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual… — Julian Treasure Copy Share Image
If you're surrounded by noise all the time, it has a pretty bad effect on the spirit. — Julian Treasure Copy Share Image
The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen… — Julian Treasure Copy Share Image
People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad… — Julian Treasure Copy Share Image
I would suggest that our listening is the main way that we experience the flow of time from past to future. — Julian Treasure Copy Share Image
In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call.… — Julian Treasure Copy Share Image
When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. — Julian Treasure Copy Share Image
My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to… — Julian Treasure Copy Share Image
A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say,… — Julian Treasure Copy Share Image
Men tend to listen in what I call a reductive way, which is to say for a point, for a solution. You know, we… — Julian Treasure Copy Share Image
I have visited a number of boutique hotels where you feel there is a little bit of self-indulgence going on. — Julian Treasure Copy Share Image
I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? — Julian Treasure Copy Share Image
