If customers say you're just 'all right', you've not done enough, you've failed to delight. — Ron Kaufman Copy Share Image
When the customer makes contact, he does not want a quote. He wants a commitment. — Ron Kaufman Copy Share Image
Could you achieve the possible without trying? Could you achieve the impossible if you refuse to stop trying? — Ron Kaufman Copy Share Image
Convince people and you win their minds. Inspire people and you win their hearts. — Ron Kaufman Copy Share Image
Let your imagination soar. What you can do for customers is more than you see today. — Ron Kaufman Copy Share Image
Without commitment, no price will be low enough. With commitment, no price will be too high. — Ron Kaufman Copy Share Image
When a customer asks what no one else has ever asked, pay close attention. — Ron Kaufman Copy Share Image
It's fine to wait for an appropriate time, but it's inappropriate to wait forever. — Ron Kaufman Copy Share Image
Are people being the least you expect of them, or the best they expect themselves to be? — Ron Kaufman Copy Share Image
Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel. — Ron Kaufman Copy Share Image
There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses. — Ron Kaufman Copy Share Image
A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers. — Ron Kaufman Copy Share Image
Convince people and you win their minds. Inspire people and you win their hearts. — Ron Kaufman Copy Share
Good customers want good quality service. Great customers want it even more. — Ron Kaufman Copy Share
Acting after being asked is compliance. Acting without being asked is kindness. — Ron Kaufman Copy Share
Sometimes we become so expert in our own domain, we forget that customers may be less familiar. — Ron Kaufman Copy Share