Selling an idea to a publisher is not as valuable as selling your audience to a publisher. — Sarah Cooper Copy Share Image
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today,… — Leo Burnett Copy Share Image
If you have a good selling idea, your secretary can write your ad for you. — Morris Hite Copy Share Image
People are always selling the idea that they have a magic bullet of persuasion. You won't get poor by shorting such promises. — Dominic Cummings Copy Share Image
