In our factory, we make lipstick. In our advertising, we sell hope. — Peter Nivio Zarlenga Copy Share Image
“The method that built their wealth is never for sale. What they sell is hope, and the buyer becomes the product.” — Marion Bekoe Copy Share Image
“Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for… — William R. Leach Copy Share Image
