We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari. — Luca Cordero di Montezemolo Copy Share Image
I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like. — Luca Cordero di Montezemolo Copy Share Image
We at Ferrari are a small, dynamic company, and we show what Italy can do. — Luca Cordero di Montezemolo Copy Share Image
Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS… — Luca Cordero di Montezemolo Copy Share Image
These new 'hybrid' F1 cars represent an extremely complex project. — Luca Cordero di Montezemolo Copy Share Image
Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more… — Luca Cordero di Montezemolo Copy Share Image
I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to… — Luca Cordero di Montezemolo Copy Share Image
India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be… — Luca Cordero di Montezemolo Copy Share Image
As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports. — Luca Cordero di Montezemolo Copy Share Image
'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability.… — Luca Cordero di Montezemolo Copy Share Image
We do not invest in advertising... So racing is the best advertising for Ferrari. — Luca Cordero di Montezemolo Copy Share Image
I like the world, but I feel very, very Italian. I love the small parts of my country: Tuscany, Capri in the winter. I… — Luca Cordero di Montezemolo Copy Share Image
Certainly, old age is often incompatible with certain roles and responsibilities. — Luca Cordero di Montezemolo Copy Share Image
I don't believe in the electric cars, but I strongly believe in hybrids. — Luca Cordero di Montezemolo Copy Share Image
