In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content". — Edward Tufte Copy Share Image
“Comparisons must be enforced within the scope of the eyespan, a fundamental point occasionally forgotten in practice.” — Edward Tufte Copy Share Image
If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the… — Edward Tufte Copy Share Image
Here's the general theory: To clarify, add detail. Imagine that. To clarify, add detail. And clutter and overload are not an attribute of information,… — Edward Tufte Copy Share Image
My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to… — Edward Tufte Copy Share Image
Clutter and confusion are failures of design, not attributes of information. — Edward Tufte Copy Share Image
Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and… — Edward Tufte Copy Share Image
We've drifted into this presentation mode without realizing the cost to the content and the audience in the process. — Edward Tufte Copy Share Image
If your words or images are not on point, making them dance in color won't make them relevant. — Edward Tufte Copy Share Image
I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things… — Edward Tufte Copy Share Image
