With historicals, the research is half the fun. Contemporaries are especially easy. People are right out there in front of you; you… — Heather Graham Pozzessere Copy Share Image
I believe that research, that you can claim that you're doing research only if half of the people, and I'm talking about… — Burt Rutan Copy Share Image
Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves… — Michael P Ryan Copy Share Image
