If you write about a process you're about to go through, market research, and you go through it, and it doesn't echo what you've written about, you've failed. — James L. Brooks Copy Share Image
“The difference between design and research seems to be a question of new versus good. Design doesn't have to be new, but it has to be good. Research doesn't have to be good, but it has to be new. I… — Paul Graham Copy Share Image
