If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a… — Charlene Li Copy Share Image
Companies need connections to their markets to create long-term loyalty. — Charlene Li Copy Share Image
“But here’s a critical point—more open decision making processes also typically require open information sharing. If you are going to involve more people in… — Charlene Li Copy Share Image
If you think you are in control, you're fooling yourself. As soon as you start listening, you realize you're not in control. And letting… — Charlene Li Copy Share Image
“this process isn’t suitable for complex decisions that have nuance, and those who use it in such situations run the risk of being perceived… — Charlene Li Copy Share Image
Taking a close look at all technical options is the right thing for them (AOL and MSN) to be doing. — Charlene Li Copy Share Image
Then they show up at the door and the reality is that they are 5-foot-8, 240 pounds and have not run a mile in… — Charlene Li Copy Share Image
I see women going anywhere they want to. And I do mean want to. Because a lot of people measure success merely by position,… — Charlene Li Copy Share Image
It's the same reason why someone has a Web page or why people feel comfortable going on reality TV. — Charlene Li Copy Share Image
In theory, it makes a lot of sense to combine the two operations, especially on the back end. But merging the two actual portal… — Charlene Li Copy Share Image
Leadership is defined not by the position you hold but by the people who follow you. — Charlene Li Copy Share Image
“FORGIVE FAILURE. The corollary to accountability is forgiveness. Things go wrong all the time in relationships, and the healthiest ones move on from them,… — Charlene Li Copy Share Image
Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells'… — Charlene Li Copy Share Image
