Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. — Elon Musk Copy Share Image
The reality is gas prices should be much more expensive then they are because we're not incorporating the true damage to the environment and the hidden costs of mining oil and transporting it to the U.S. Whenever you have an… — Elon Musk Copy Share Image
Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car. — Elon Musk Copy Share Image
I think we should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it's probably… — Elon Musk Copy Share Image
Most people can learn a lot more than they think they can. They sell themselves short without trying. — Elon Musk Copy Share Image
Some companies out there quote a start of production that is substantially in advance of when customers get their cars. — Elon Musk Copy Share Image
A company is a group organized to create a product or service, and it is only as good as its people and how excited… — Elon Musk Copy Share Image
I'm glad to see that BMW is bringing an electric car to market. That's cool. — Elon Musk Copy Share Image
When we got Tesla going at the very beginning, if you asked me what I thought the odds of success were, I would have… — Elon Musk Copy Share Image
If we drive down the cost of transportation in space, we can do great things. — Elon Musk Copy Share Image
In order for us to have a future that's exciting and inspiring, it has to be one where we're a space-bearing civilization. — Elon Musk Copy Share Image
The lessons of history would suggest that civilisations move in cycles. You can track that back quite far - the Babylonians, the Sumerians, followed… — Elon Musk Copy Share Image
The value of beauty and inspiration is very much underrated, no question. But I want to be clear: I'm not trying to be anyone's… — Elon Musk Copy Share Image
If something's important enough, you should try. Even if - the probable outcome is failure. — Elon Musk Copy Share Image
