The lesson for businesses is you are dealing with real people. Those are your customers, those are your employees, those are your bosses, and the better you understand how real people tick, the more successfully you will be able to… — Richard Thaler Copy Share Image
Real people have trouble balancing their checkbooks, much less calculating how much they need to save for retirement; they sometimes binge on food, drink, or high-definition televisions. They are more like Homer Simpson than Mr. Spock. — Richard Thaler Copy Share Image
The Nobel Prize is going to be 'fun money' - for an occasion, when my wife and I want a $50 bottle of wine. — Richard Thaler Copy Share Image
In some ways, the finding that financial education doesn't provide long-term payoffs is hardly surprising. After all, how much do you remember from your… — Richard Thaler Copy Share Image
Fortunately, economists open to new ways of thinking are finding novel ways to use supposedly irrelevant factors to make the world a better place. — Richard Thaler Copy Share Image
If people just put away what's left at the end of the month, that's a recipe for failure. — Richard Thaler Copy Share Image
The wealth in many large estates has never been taxed because it is largely in the form of unrealized - therefore untaxed - capital… — Richard Thaler Copy Share Image
The lesson of my field, behavioral economics, is that we need to understand the ways in which we differ from the rational human assumed… — Richard Thaler Copy Share Image
I think behavioral economists don't have any more of an explanation about the rise of Trump than anyone else. — Richard Thaler Copy Share Image
There are cases when I can make myself better off by restricting my future choices and commit myself to a specific course of action. — Richard Thaler Copy Share Image
For amateur golfers, I think one of the biggest mistakes is to model their play on professionals. — Richard Thaler Copy Share Image
he card companies will often, as a courtesy, honor that credit card, but hit you with a penalty. And you keep swiping your card… — Richard Thaler Copy Share Image
Social Security may be the most beloved of all the government's programs, partly because it requires so little thinking. You pay taxes while you… — Richard Thaler Copy Share Image
