If governments want to encourage good citizenship, they should try making the desired behavior more fun. — Richard Thaler Copy Share Image
I have an agent, John Brockman, who is an agent to many academic authors like Dan Gilbert and Steven Pinker, and he's… — Richard Thaler Copy Share Image
Whenever I'm asked to autograph a copy of 'Nudge,' the book I wrote with Cass Sunstein, the Harvard law professor, I sign… — Richard Thaler Copy Share Image
As every successful parent learns, one way to encourage good behavior, from room-cleaning to tooth-brushing, is to make it fun. Not surprisingly,… — Richard Thaler Copy Share Image
Countries all around the world, starting with the U.K., have started behavioural insight teams, often referred to as nudge units. And they… — Richard Thaler Copy Share Image
High school seniors should receive help in how to think about a student loan and how to make sure that the education… — Richard Thaler Copy Share Image
The tradition of Chicago price theory is a good one, and it is a low-tech methodology that tries to apply simple economic… — Richard Thaler Copy Share Image
The voting public is not very good at attributing credit and blame to presidents. They get too much credit when things go… — Richard Thaler Copy Share Image
Many Americans say they want to be organ donors, but they just don't get around to acting on their intentions. Helping these… — Richard Thaler Copy Share Image
The good thing I will say about the Chicago School is that it was always about the world, not about the abstract. — Richard Thaler Copy Share Image
The Nobel Prize is going to be 'fun money' - for an occasion, when my wife and I want a $50 bottle of wine. — Richard Thaler Copy Share Image
In some ways, the finding that financial education doesn't provide long-term payoffs is hardly surprising. After all, how much do you remember from your… — Richard Thaler Copy Share Image
Fortunately, economists open to new ways of thinking are finding novel ways to use supposedly irrelevant factors to make the world a better place. — Richard Thaler Copy Share Image
If people just put away what's left at the end of the month, that's a recipe for failure. — Richard Thaler Copy Share Image
The wealth in many large estates has never been taxed because it is largely in the form of unrealized - therefore untaxed - capital… — Richard Thaler Copy Share Image
The lesson of my field, behavioral economics, is that we need to understand the ways in which we differ from the rational human assumed… — Richard Thaler Copy Share Image
I think behavioral economists don't have any more of an explanation about the rise of Trump than anyone else. — Richard Thaler Copy Share Image
There are cases when I can make myself better off by restricting my future choices and commit myself to a specific course of action. — Richard Thaler Copy Share Image
For amateur golfers, I think one of the biggest mistakes is to model their play on professionals. — Richard Thaler Copy Share Image
he card companies will often, as a courtesy, honor that credit card, but hit you with a penalty. And you keep swiping your card… — Richard Thaler Copy Share Image
Social Security may be the most beloved of all the government's programs, partly because it requires so little thinking. You pay taxes while you… — Richard Thaler Copy Share Image
