If readers must puzzle over unfamiliar or ambiguous words, you are making them work harder than they need to. — Crawford Kilian Copy Share Image
Here's a slightly outrageous tip: Don't respect the text. Just because you've written something down doesn't mean it has a right to exist. If… — Crawford Kilian Copy Share Image
Every sentence, every phrase, every word has to fight for its life. — Crawford Kilian Copy Share Image
If readers must puzzle over unfamiliar or ambiguous words, you are making them work harder than they need to. — Crawford Kilian Copy Share Image
Good web text has a lot in common with good print text. It's plain, concise, concrete and 'transparent': even on a personal site the… — Crawford Kilian Copy Share Image
