“One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counter-intuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem.” — Don Norman Copy Share Image
“A stupid question asks about things so fundamental that everyone assumes the answer is obvious.” — Don Norman Copy Share Image
“One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counter-intuitive rule? Because, invariably,… — Don Norman Copy Share Image
“Doing two tasks at once takes longer than the sum of the times it would take to do each alone.” — Don Norman Copy Share Image
“All the arbitrary things we need to remember add up to unwitting tyranny” — Don Norman Copy Share Image
“The vicious cycle starts: if you fail at something, you think it is your fault. Therefore you think you can’t do that task. As… — Don Norman Copy Share Image
“Experience is critical, for it determines how fondly people remember their interactions.” — Don Norman Copy Share Image
