Problem solving Quote by Don Norman
““One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counter-intuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem.””
About This Quote
Consultants should address underlying causes rather than the surface problem, because the apparent issue often masks deeper systemic flaws.
In simple terms: Focus on root causes, not symptoms.
Key Takeaway
Probe deeper before offering solutions.
Themes
problem solving
consulting
critical thinking
Mood
analytical
thoughtful
Type
professional
strategic
When to use this quote
- business meetings
- product design
- process improvement
- client interviews
Key Concepts
systems thinking
root‑cause analysis
Questions to Reflect On
- What hidden factors might be driving the stated problem?
- How can you gently reveal deeper issues?
A Different Perspective
Finding the real problem can be time‑consuming and may challenge client expectations.
