A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of… — Alan Cooper Copy Share Image
“In all other construction disciplines, engineers plan a construction strategy that craftmen execute. Engineers don't build bridges; ironworkers do. Only in software is the… — Alan Cooper Copy Share Image
I just like so many different kinds of music that I like experimenting. I don't want to keep making the same record over and… — Alan Cooper Copy Share Image
Just how do I design if not with prototyping? An excellent question. The short answer is 'on paper.' — Alan Cooper Copy Share Image
Define what the product will do before you design how the product will do it. — Alan Cooper Copy Share Image
It's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the… — Alan Cooper Copy Share Image
If you are not going to produce albums then you are not going to produce new fans. It's impossible. I'm a huge believer in… — Alan Cooper Copy Share Image
Men do not greet one another like this ... except perhaps at rugby club dinners. — Alan Cooper Copy Share Image
I just try and learn to be a good husband and be a good father before I am a good rock star. That means… — Alan Cooper Copy Share Image
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true. Computer memories work… — Alan Cooper Copy Share Image
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful. — Alan Cooper Copy Share Image
We don't fight about music. We don't fight about artistic direction. The things like that we could fight about, we really don't. We are… — Alan Cooper Copy Share Image
