Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product. — Brian France Copy Share Image
'Drive for Diversity' puts people behind the wheel that would never have had the opportunity. Nascar sponsors individual teams who have a person of color, somebody who would not have the opportunity otherwise. And then they're noticed by bigger teams… — Brian France Copy Share Image
Things are pretty good for NASCAR with our TV agreements behind us and so forth. For us it's focusing on putting the best events… — Brian France Copy Share Image
If you look back at our history, we always tend to see drivers in waves move in one direction so it's not uncommon to… — Brian France Copy Share Image
We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth… — Brian France Copy Share Image
Lots of things can happen when there's really hard racing and contact going on. — Brian France Copy Share Image
If it's commercial and it makes sense we'll be doing it - whatever it is. — Brian France Copy Share Image
I use Amy as a major sounding board for a lot of things that come up, and she understands the family dynamic and business… — Brian France Copy Share Image
I have said I will not have a 30-year run like my father for a variety of reasons. — Brian France Copy Share Image
Boy, do I dislike two things: One is having to deal with penalties or infractions even though we have to. We have to keep… — Brian France Copy Share Image
If you look at any league, they're all trying to figure out how to make the game more exciting, speed the game up, whatever… — Brian France Copy Share Image
