Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. — Elon Musk Copy Share Image
Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car. — Elon Musk Copy Share Image
I think we should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it's probably… — Elon Musk Copy Share Image
Most people can learn a lot more than they think they can. They sell themselves short without trying. — Elon Musk Copy Share Image
Some companies out there quote a start of production that is substantially in advance of when customers get their cars. — Elon Musk Copy Share Image
A company is a group organized to create a product or service, and it is only as good as its people and how excited… — Elon Musk Copy Share Image
I'm glad to see that BMW is bringing an electric car to market. That's cool. — Elon Musk Copy Share Image
When we got Tesla going at the very beginning, if you asked me what I thought the odds of success were, I would have… — Elon Musk Copy Share Image
If we drive down the cost of transportation in space, we can do great things. — Elon Musk Copy Share Image
In order for us to have a future that's exciting and inspiring, it has to be one where we're a space-bearing civilization. — Elon Musk Copy Share Image
The lessons of history would suggest that civilisations move in cycles. You can track that back quite far - the Babylonians, the Sumerians, followed… — Elon Musk Copy Share Image
The value of beauty and inspiration is very much underrated, no question. But I want to be clear: I'm not trying to be anyone's… — Elon Musk Copy Share Image
If something's important enough, you should try. Even if - the probable outcome is failure. — Elon Musk Copy Share Image
