“Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful… — Walter Isaacson Copy Share Image
“Steve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create… — Walter Isaacson Copy Share Image
“he never finished any of the works he began because, so sublime was his idea of art, he saw faults even in the things… — Walter Isaacson Copy Share Image
He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made… — Walter Isaacson Copy Share Image
But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened… — Walter Isaacson Copy Share Image
“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions.… — Walter Isaacson Copy Share Image
“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity… — Walter Isaacson Copy Share Image
“You have to remain critically vigilant.” Question every premise, challenge conventional wisdom, and never accept the truth of something merely because everyone else views… — Walter Isaacson Copy Share Image
“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High,… — Walter Isaacson Copy Share Image
“The last time there was this much excitement about a tablet, it had some commandments written on it.” — Walter Isaacson Copy Share Image
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have… — Walter Isaacson Copy Share Image
“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other… — Walter Isaacson Copy Share Image
