“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are… — Richard H. Thaler Copy Share Image
I may be biting off more than I can chew, but with 'The Simpsons' and with 'Futurama,' what I'm trying to do… — Matt Groening Copy Share Image
“there is no question that social pressures nudge people to accept some pretty odd conclusions—and those conclusions might well affect their behavior.” — Richard H. Thaler Copy Share Image