We want Miitomo to create an atmosphere that's distinctly Nintendo. — Reggie Fils-Aime Copy Share Image
Nintendo, as a company, prides itself on doing things differently. — Reggie Fils-Aime Copy Share Image
Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling. — Reggie Fils-Aime Copy Share Image
The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS… — Reggie Fils-Aime Copy Share Image
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share Image
We believe that there are a number of Nintendo titles that could do exceptionally well in the competitive play space. — Reggie Fils-Aime Copy Share Image
Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better. — Reggie Fils-Aime Copy Share Image
We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social. — Reggie Fils-Aime Copy Share Image
Nintendo prides itself in being a technology-driven, mass-market, entertainment company. — Reggie Fils-Aime Copy Share Image
October, November, December is a huge selling season globally for Nintendo. — Reggie Fils-Aime Copy Share Image
The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games… — Reggie Fils-Aime Copy Share Image
For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a… — Reggie Fils-Aime Copy Share Image
For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and… — Reggie Fils-Aime Copy Share Image
We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them… — Reggie Fils-Aime Copy Share Image
One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate,… — Reggie Fils-Aime Copy Share Image
Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the… — Reggie Fils-Aime Copy Share Image
For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo… — Reggie Fils-Aime Copy Share Image
The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying… — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it… — Reggie Fils-Aime Copy Share
The fact is, there's no single magic number that defines profitability for a game. — Reggie Fils-Aime Copy Share
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we… — Reggie Fils-Aime Copy Share
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -… — Reggie Fils-Aime Copy Share
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to… — Reggie Fils-Aime Copy Share
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software… — Reggie Fils-Aime Copy Share
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share
I grew up in a lower-middle-class environment, usually the lone minority among my classmates. — Reggie Fils-Aime Copy Share
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,… — Reggie Fils-Aime Copy Share
The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete… — Reggie Fils-Aime Copy Share
In the end, we don't believe in launching any type of product if it isn't perfect in our eyes. — Reggie Fils-Aime Copy Share
As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks. — Reggie Fils-Aime Copy Share
