Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. — Jaron Lanier Copy Share Image
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain. — Jaron Lanier Copy Share Image
If we allow our self-congratulatory adoration of technology to distract us from our own contact with each other, then somehow the original agenda has… — Jaron Lanier Copy Share Image
Individual web pages as they first appeared in the early 1990s had the flavour of person-hood. MySpace preserved some of that flavour, though a… — Jaron Lanier Copy Share Image
Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come… — Jaron Lanier Copy Share Image
We should talk about the ultimate cause of war. It's a question we should never stop asking, because if we do, there's a chance,… — Jaron Lanier Copy Share Image
There is nothing more gray, stultifying, or dreary than life lived inside the confines of a theory. — Jaron Lanier Copy Share Image
“There are at least two ways to believe in the idea of quality. You can believe there's something ineffable going on within the human… — Jaron Lanier Copy Share Image
An intelligent person feels guilty for downloading music without paying the musician, but they use this free-open-culture ideology to cover it. — Jaron Lanier Copy Share Image
“What these critics forget is that printing presses in themselves provide no guarantee of an enlightened outcome. People, not machines, made the Renaissance. The… — Jaron Lanier Copy Share Image
There were studies that asked people in different cultures to draw pictures of their enemies, and the pictures all looked remarkably the same. They… — Jaron Lanier Copy Share Image
“Zombies are familiar characters in philosophical thought experiments. They are like people in every way except they have no internal experience.... If there are… — Jaron Lanier Copy Share Image
We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it, as… — Jaron Lanier Copy Share Image
Of all the things you can spend a lot of money on, the only things you expect to fail frequently are software and medicine. — Jaron Lanier Copy Share Image
