Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are… — Simon Mainwaring Copy Share Image
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent… — Simon Mainwaring Copy Share Image
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and… — Simon Mainwaring Copy Share Image
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We… — Simon Mainwaring Copy Share Image
As more people use social media to tell the story of the future, the wants and needs of more people will be… — Simon Mainwaring Copy Share Image
Business practices and how we treat the planet are also in desperate need of re-humanization. — Simon Mainwaring Copy Share Image
There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared… — Simon Mainwaring Copy Share Image
Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a… — Simon Mainwaring Copy Share Image
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the… — Simon Mainwaring Copy Share Image
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships… — Simon Mainwaring Copy Share Image
Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else.… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think… — Simon Mainwaring Copy Share Image
Brands must empower their community to be change agents in their own right. To that end, they need to take on a… — Simon Mainwaring Copy Share Image
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided… — Simon Mainwaring Copy Share Image
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders,… — Simon Mainwaring Copy Share Image
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars… — Simon Mainwaring Copy Share Image
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of… — Simon Mainwaring Copy Share Image
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share
Social media is not about the exploitation of technology but service to community. — Simon Mainwaring Copy Share
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government… — Simon Mainwaring Copy Share
