It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand,… — Scott Borchetta Copy Share Image
A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in… — Scott Borchetta Copy Share Image
Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. — Scott Borchetta Copy Share Image
If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. — Scott Borchetta Copy Share Image
The facts show that the music industry was much better off before Spotify hit these shores. — Scott Borchetta Copy Share Image
My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I… — Scott Borchetta Copy Share Image
We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. — Scott Borchetta Copy Share Image
Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter… — Scott Borchetta Copy Share Image
With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great… — Scott Borchetta Copy Share Image
I learned a long time ago, Don't ever doubt the power of Taylor Swift. — Scott Borchetta Copy Share Image
Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the… — Scott Borchetta Copy Share Image
