The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them. — Adrian Frutiger Copy Share Image
Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay. — Adrian Frutiger Copy Share Image
The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with… — Adrian Frutiger Copy Share Image
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I… — Adrian Frutiger Copy Share Image
The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create… — Adrian Frutiger Copy Share Image
Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room… — Adrian Frutiger Copy Share Image
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools;… — Adrian Frutiger Copy Share Image
I am sure in some years from now you will see new posters with just white space and four lines in Garamond. — Adrian Frutiger Copy Share Image
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in… — Adrian Frutiger Copy Share Image
![“When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.” quote by Adrian Frutiger](https://sms4smile.com/quotes/img-quotes/35c/adrian-frutiger-47517_aspect_when-i-put-my-pen-to-a-blank-sheet-black_447077.jpg)
