The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape. — Adrian Frutiger Copy Share Image
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When… — Adrian Frutiger Copy Share Image
Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay. — Adrian Frutiger Copy Share Image
The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with… — Adrian Frutiger Copy Share Image
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I… — Adrian Frutiger Copy Share Image
The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create… — Adrian Frutiger Copy Share Image
Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room… — Adrian Frutiger Copy Share Image
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools;… — Adrian Frutiger Copy Share Image
I am sure in some years from now you will see new posters with just white space and four lines in Garamond. — Adrian Frutiger Copy Share Image
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in… — Adrian Frutiger Copy Share Image
![“When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.” quote by Adrian Frutiger](https://sms4smile.com/quotes/img-quotes/35c/adrian-frutiger-47517_aspect_when-i-put-my-pen-to-a-blank-sheet-black_447077.jpg)
