“The reframe for the question “What do you want to be when you grow up?” is this: “Who or what do you want to grow into?” Life is all about growth and change. It’s not static. It’s not about some… — Bill Burnett Copy Share Image
“answer. Donald’s dysfunctional belief was related to Janine’s, but he’d held on to it for much longer—a life of responsible and successful work should… — Bill Burnett Copy Share Image
“When you finally get down to making a choice from your narrowed-down list of alternatives, and you’ve cognitively evaluated the issues, and emotionally and… — Bill Burnett Copy Share Image
“Dysfunctional Belief: To be happy, I have to make the right choice. Reframe: There is no right choice—only good choosing.” — Bill Burnett Copy Share Image
“We mostly use cognitive knowing—all that good, objective, organized, informational kind of knowing—the sort of knowing that gets you A’s in school. But we… — Bill Burnett Copy Share Image
“Design doesn’t just work for creating cool stuff like computers and Ferraris; it works in creating a cool life. You can use design thinking… — Bill Burnett Copy Share Image
“Decision making is stressful, so the best time to prepare for good choosing is when there’s no choice at stake. That’s when you can… — Bill Burnett Copy Share Image
“A well-designed life is a life that is generative—it is constantly creative, productive, changing, evolving, and there is always the possibility of surprise. You… — Bill Burnett Copy Share Image
“Dysfunctional Belief: Happiness is having it all. Reframe: Happiness is letting go of what you don’t need.” — Bill Burnett Copy Share Image
“Dysfunctional Belief: I am looking for a job. Reframe: I am pursuing a number of offers.” — Bill Burnett Copy Share Image
“It's worth emphasizing that failures and hardships are a part of every life, even the well-designed ones.” — Bill Burnett Copy Share Image
“In fact, in the United States, only 27 percent of college grads end up in a career related to their majors.” — Bill Burnett Copy Share Image
“Most people fail not for lack of talent but for lack of imagination. You can get a lot of this information by sitting down… — Bill Burnett Copy Share Image
