My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for… — Judy Smith Copy Share Image
Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. — Judy Smith Copy Share Image
Smart people are no different than anyone else. Sometimes they exercise bad judgment, like we all do. — Judy Smith Copy Share Image
Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. — Judy Smith Copy Share Image
If I can, for whatever reason, inspire and motivate people, that's a good thing. — Judy Smith Copy Share Image
I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living… — Judy Smith Copy Share Image
I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we… — Judy Smith Copy Share Image
When times are good, a CEO should remain poised and composed. When times are difficult, a CEO should remain poised and composed. — Judy Smith Copy Share Image
It can be a real blow to our egos when we feel as if our hard-earned degrees don't matter as much as our ability… — Judy Smith Copy Share Image
“PEACEFULNESS: Do not allow life's challenges to disturb your tranquility. Life is far too precious to be wasted on nonessential issues.” — Judy Smith Copy Share Image
Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. — Judy Smith Copy Share Image
I charge by the hour, or I am on a retainer. We try to work with the client. — Judy Smith Copy Share Image
