Winning isn't enough. The acme of all skill is to defeat your enemy before taking the field. — Sun Tzu Copy Share Image
The expert in battle seeks his victory from strategic advantage and does not demand it from his men. — Sun Tzu Copy Share Image
“the wise leader's plans, considerations of advantage and of disadvantage will be blended together.” — Sun Tzu Copy Share Image
“A sovereign should never launch an army out of anger, a leader should never start a war out of wrath” — Sun Tzu Copy Share Image
Weak leadership can wreck the soundest strategy; forceful execution of even a poor plan can often bring victory. — Sun Tzu Copy Share Image
“7. Hence in the wise leader's plans, considerations of advantage and of disadvantage will be blended together.” — Sun Tzu Copy Share Image
the leader of armies is the arbiter of the people's fate, the man on whom it depends whether the nation shall be… — Sun Tzu Copy Share Image
“20. Thus it may be known that the leader of armies is the arbiter of the people's fate, the man on whom… — Sun Tzu Copy Share Image
“When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and… — Sun Tzu Copy Share Image
When the leader is morally weak and his discipline not strict, when his instructions and guidance are not enlightened, when there are… — Sun Tzu Copy Share Image
Therefore the skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows… — Sun Tzu Copy Share Image
The skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their… — Sun Tzu Copy Share Image
Invincibility is in oneself, and vulnerability is in the opponent. Invincibility is a matter of defense, vulnerability is a matter of attack.… — Sun Tzu Copy Share Image
By altering his arrangements and changing his plans, the skillful general keeps the enemy without definite knowledge. By shifting his camp and… — Sun Tzu Copy Share Image
“Accordingly, he had the two leaders beheaded, and straightway installed the pair next in order as leaders in their place. When this… — Sun Tzu Copy Share Image
It is the rule in war, if our forces are ten to the enemy's one, to surround him; if five to one, to attack… — Sun Tzu Copy Share Image
It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see… — Sun Tzu Copy Share Image
Go into emptiness, strike voids, bypass what he defends hit him where he does not expect you. — Sun Tzu Copy Share Image
“In a similar way, The Art of War pinpoints anger and greed as fundamental causes of defeat.” — Sun Tzu Copy Share Image
“The PEOPLE being regarded as the essential part of the State, and FOOD as the people's heaven, is it not right that those in… — Sun Tzu Copy Share Image
Therefore the good fighter will be terrible in his onset, and prompt in his decision. — Sun Tzu Copy Share Image
The enemy's spies who have come to spy on us must be sought out, tempted with bribes, led away and comfortably housed. Thus they… — Sun Tzu Copy Share Image
“So long as victory can be attained, stupid haste is preferable to clever dilatoriness.” — Sun Tzu Copy Share Image
“You can ensure the safety of your defense if you only hold positions that cannot be attacked.” — Sun Tzu Copy Share Image
“Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make… — Sun Tzu Copy Share Image
If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely… — Sun Tzu Copy Share Image
“The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes… — Sun Tzu Copy Share Image