“Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they get bored, they watch too much reality TV. If you’re building for some kind of idealized, economically rational… — Alistair Croll Copy Share Image
“This is the reverse Field of Dreams moment: if they come, you will build it.” — Alistair Croll Copy Share
“rebuilt its site to make it load quickly and reliably.[39] Ultimately, the makeover landed the site 3–4% more visitors.” — Alistair Croll Copy Share
“Your job isn’t to build a product; it’s to de-risk a business model. Sometimes the only way to do this is to build something,… — Alistair Croll Copy Share
“Getting paid is, in some ways, the ultimate metric for identifying a sustainable business model. If you make more money from customers than it… — Alistair Croll Copy Share
“Scaling is good if it brings in incremental revenue, but you have to watch for a decrease in engagement, a gradual saturation of the… — Alistair Croll Copy Share
“Qualitative versus quantitative metrics Qualitative metrics are unstructured, anecdotal, revealing, and hard to aggregate; quantitative metrics involve numbers and statistics, and provide hard numbers… — Alistair Croll Copy Share
“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs out.” — Alistair Croll Copy Share
“First, know your customer. There’s no substitute for engaging with customers and users directly. All the numbers in the world can’t explain why something… — Alistair Croll Copy Share
“If you’re going to survive as a founder, you have to find the intersection of demand (for your product), ability (for you to make… — Alistair Croll Copy Share
“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete with job… — Alistair Croll Copy Share
“People only get really interesting when they start to rattle the bars of their cages. — Alain de Botton,” — Alistair Croll Copy Share
“The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness often comes from… — Alistair Croll Copy Share
“Recall Sergio Zyman’s definition of marketing (more stuff to more people for” — Alistair Croll Copy Share
